Building Trust Through Digital Evolution
Some client relationships tell the story of business growth through their digital evolution. Rowley Szilagy first came to us in 2014 as an established building surveying practice, but what happened next demonstrates how the right digital partnership can support and reflect business transformation over time.
The initial project focused on creating a professional online presence for their building surveying and property consultancy services. Like many professional service firms, they needed to balance technical credibility with approachability; potential clients needed to understand their expertise while feeling confident about working with them.
From Single Service to Multi-Sector Expertise
What made this partnership special was what happened as Rowley Szilagy's business evolved. Success in their core building surveying work opened opportunities in new sectors and service areas. They expanded from residential and commercial work into healthcare, educational, ecclesiastical, industrial, and charity projects. Each sector brought unique requirements and different types of clients with distinct needs.
When they returned to us for a complete redesign, it wasn't because the original website had failed, but because their business had grown beyond what the original site could effectively represent. The new website needed to showcase their expanded capabilities while maintaining the professional reputation that had enabled their growth.
The redesign process was more collaborative than a typical project because we had years of understanding about how their business operated and what types of clients they served best. We could build on proven elements while adding new functionality to support their expanded service offerings.
Understanding Professional Service Complexity
Building surveying and property consultancy involves highly specialised knowledge applied across diverse project types. A housing disrepair case requires different expertise than ecclesiastical renovation work, even though both might involve the same core surveying skills. The website needed to communicate this depth while helping potential clients quickly identify relevant services.
We developed a sector-based structure that allows visitors to explore services through the lens of their specific needs. Healthcare facilities, educational institutions, and charity organisations each face unique challenges that Rowley Szilagy addresses through tailored approaches, and the website presents these specialized capabilities clearly.
The technical challenge was creating a structure that could grow with their expanding expertise while maintaining clear navigation and professional presentation across all service areas.
The Power of Long-Term Partnership
When Rowley Szilagy needed another significant update, they returned to us again. This third iteration of their digital presence reflects not just their continued business growth, but the trust that develops when a digital partner truly understands your business evolution.
This long-term relationship demonstrates something important about professional service marketing: it's not just about having a website, but about having a digital presence that can evolve as your practice grows. Each redesign built on lessons learned from previous versions while incorporating new capabilities and market positioning.
The result is a digital platform that truly represents where Rowley Szilagy is today; a multi-sector specialist with deep expertise across diverse property and construction challenges, supported by a decade of proven results and client relationships.
We're currently in the process of helping Rowley Szilagy transition to Odoo ERP to streamline their project management and enhance client communication across all their service sectors.